How do I optimize my tutor profile to get more students?

Your profile is your shop window. Tutors with complete, well-crafted profiles receive up to 3× more bookings than those with incomplete profiles.

Profile photo

• ·Use a professional, friendly headshot with a clean background.
• ·Good lighting and a warm smile make a significant difference.
• ·Avoid group photos or images where you are hard to identify.

Introduction video

• ·Aim for 60–90 seconds.
• ·Speak in the language you teach — demonstrate your ability immediately.
• ·Mention who you are, your teaching style, and what students can expect.
• ·Film in a quiet, well-lit space.

Bio and specialties

• ·Lead with your teaching philosophy and student outcomes.
• ·Mention specific student types you work best with (beginners, business professionals, exam candidates).
• ·List certifications, degrees, or years of experience concisely.

Pricing strategy

• ·Offer a trial lesson at 50% off to lower the barrier to your first booking.
• ·Offer package discounts for students who want to commit to 5 or 10 lessons.